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Monday, 15 July 2013

Dropbox's success mantra-KISS!

Being someone of today's generation, I have been quite particular about these two big words that we crave for today-SPEED and SIMPLICITY.  This is what makes Dropbox so near and dear to me and to so many else. The 175Million+ user mark that they have reached is not something that happened by chance, to me its just the result of how well Dropbox have been able to follow its success mantra -KISS(sorry romantic folks, its just an acronym which means "Keep It Simple, Stupid" :P).


But what makes their success story more interesting is something very different. In fact, I have seen this time and again that every or rather most successful people or organization has their own strange methods which makes them a cut above the rest(although sometimes I find their ideas crazy :P). I was just dumb-struck to know that the great Steve Jobs said that it is not the customer's job to know what he/she wants, it's their(Apple's) job to know what they(the customer) wants. In reality this meant that Steve Jobs didn't find the idea of public review of his products to be a great idea. This idea of Jobs is surely freaking crazy to Microsoft, to say the least. Also, the great Warren Buffet, an ever unfading symbol of simplicity and humility besides his enormous wealth and charity track records, has no computers in his personal Berkshire Hathaway Office room. It's something similar with Dropbox too. Dropbox seemed to be doing something that others wont-being reluctant to change with time in the process of trying to be more efficient. As Rajiv Ernaki(Former DB Head of Server Engineering) said, that the early team did
" a lot of things that weren’t efficient but did actually scale for thousands of users.”

And mind you, he started working in DB from the time it had only two thousand users and saw it scaling over to a hundred million users. They are a testimonial of how DB stood the test of time and escalated up to their current position. No doubt, flexibility and simplicity have now rightly become their hall-mark. And guess what, not only did they adore the power of KISS only for the client but also their servers worked on that basis. Their different(rather less-efficient and less sophisticated) techniques actually provided quite a number of advantages to them, including greater flexibility to debug their server side code and run simple queries on user behavior without any need to write extra code.

All this meant they
 “gained tremendous flexibility and scalability.”
Simply speaking, they kept it simple, avoided sophistication(both for the user as well as for themselves) and was quite skeptical about adopting new technology. As I said before, some of this type of ideas I do find strange but nevertheless  there is no denying of the fact that they have made it big using these ideas. Everyone wants to make it big nowadays, isn't it? And all has their own methods for doing so. However in todays world, the bottom-line surely stays simple--------KISS(at least for your client)!

Isn't it?


Cheers,
Rwik
rwikdutta@outlook.com
ON A SIDENOTE, BEING MY FIRST BLOG POST, I WOULD REALLY APPRECIATE ANY HONEST AND SINCERE FEEDBACK ABOUT MY BLOG(+VE AS WELL AS -VE) AND I WILL REMAIN EVER GRATEFUL AND DEBTED TO YOU FOR THE SAME!

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